Shoppers are fickle folks. Fortunately, despite the popularity of online shopping, there are still ways that you can get people’s attention and generate physical traffic in your store. To start with, it’s all about choosing the best shop fittings and custom display cabinets to get your products noticed and show off all of your assets. There is no single way to do this, of course, so you’ll have to get out there and explore the options and see what works for you.
Make a Statement
Choose the items that you are going to display very carefully. Put yourself in the shoes of your shoppers. Think about what you would want to see or what type of displays would catch your attention. It’s funny that so many shopkeepers and store owners almost seem so far removed from shopping themselves that they commit even the simplest display mistakes due to just not thinking like a shopper.
What do people come to your store for? What items are you best known for specialising in? Is there something that you do better than any other shop in town? Use your custom display cabinets and other shop fittings to show off those assets. Customers who are walking into your shop for the first time will take their cue as to what is important from your displays. Make sure that you are sending the right messages.
Go Big or Go Home
A lot of times, people limit their use of custom display cabinets to smaller items that are just hard to merchandise elsewhere. While this can be effective, it’s not the only way to use custom displays. In fact, rather than trying to contain items or “get things out of the way”, you should look at your displays as a way to show off your biggest assets and best pieces, whether you’re selling clothing or artwork.
Yes, displays and shop fittings are useful and functional. However, they can also be captivating and pivotal marketing touchpoints throughout your store that make or break the shopping experience for some buyers. When you’re setting up shop, make sure that you highlight your displays and put your best items on showcase so that you can keep people coming back for more.
The world of physical retail is changing, but that doesn’t mean it’s over. In fact, it is actually seeing a revolution and these tips will help you stay ahead of the competition as you ride the wave into the future of shop fittings and store displays.
