Does Your Store Need New Shop Fittings?
Good retail shops have a whole life of their own. There’s a massive fanfare when they open, there’s the constant cycle of seasonal sales, and sometimes there are strange slowdowns that seem inexplicable. In times like these, it might be the right time for a bit of a make-over. Here are some questions to ask yourself if you suspect that your store might need new shop fittings to revitalize it.
First, determine if too much time has gone between shop fittings. There’s no hard and fast figure for how many years or seasons have to go by, but a good rule of thumb is to never go more than five years between shop fits. You can of course spread out the new fittings over the course of a few months or even a year – slow, constant, and consistent changes will keep your customers coming back to see what else has just been updated.
Another thing to think about is how modern your shop’s design is. This is partly a logistical question – if you can’t easily get extra cross bars or shelves to hold all that merchandise when a big shipment of new season’s products come in, you might need to update to a more easily accessible design. Besides, older, worn looking fittings don’t exactly attract customers.
Your shop also has to be fitted in a way that’s cost effective if something needs to be replaced or repaired. If it’s prohibitively expensive to get new fittings to replace those that show evidence of wear and tear, those fittings better last a lifetime or you’re soon going to have a shop that looks less than inviting if everything in it is dented, bent, or scratched.
Finally, keep in mind that your fittings need to be physically capable of handling your merchandise properly. Your fittings aren’t any good if you can’t actually hold your merchandise. At the same time, your fit out needs to also showcase your products for sale in an attractive manner that will draw a customer’s eye and heart. Failure to do so is going to make it very difficult for you to stay in business if only a fraction of your merchandise can be displayed on your fittings at any one time – or if the only way to present your merchandise on your fittings is unattractive.