Organising Your Retail Space to Encourage Sales
Operating a successful retail space comes down to more than just having the best possible merchandise. Far too many store owners make the mistake of thinking that great inventory will be enough, when the truth is that you also need to understand how to best organize your entire retail space, too.
Here’s how to do it.
Create a Floor Plan
Like any goal, you’ll have a much easier time organizing your retail space to earn more sales if you have an actual plan to chase.
In this case, you need a floor plan. This kind of visual model will give you a target to hit. It should include every major physical aspect of the store, including things like:
Basically, if it’s going to take up physical space, it should show up on the floor plan.
Organize Your Merchandise
This may seem extremely obvious, but you need to be intentional about where you’re going to place your wares within your store. This should be something you think about when you’re handling your floor plan.
You want to create a subtle path that runs through your store so customers are exposed to as much merchandise as possible but in the most logical way possible.
The last thing you want is what is known as a “dead zone.” This is an area that sees no traffic and, thus, would leave your merchandise in that section without any attention from customers whatsoever.
Create Casual Displays
Every store needs to display their wares in an effective way. Generally, this means keeping them casual, yet still very tasteful.
If you have an unusual or unique product, make sure it isn’t sitting all by itself. Your customers may have a hard time understanding what it does or why they should want it. Instead, provide some context. Give it an interactive environment of some sort that will draw attention and educate at the same time.
Clothing is really easy to display effectively because you can combine items to both provide context and influence customers into buying more than one item with each purchase.
Just make sure you don’t overdo it. If your display is too showy, it might actually turn people off. Packing a display with as many items as possible won’t necessarily help you sell any of them, either. It’s best to feature your items sparingly or people won’t pay attention.
Keep Your Displays Fresh
You don’t necessarily need to change your displays every week; you have an actual store to run, after all. However, you should keep some kind of steady rotation going.
Doing this will help you bring exposure to all of your products, not just a given few. It also creates the illusion of constantly bringing in new products.
By keeping your displays fresh, too, you’ll also give regulars a reason to keep coming back again and again. They’ll have it their minds that your store is constantly changing so they should keep coming back to keep up.
Many of your items may sell better if you provide your customers with some necessary information.
For example, if a sweater you’re selling is made from a certain type of material or comes from an interesting part of the world, this kind of information may help it sell but wouldn’t be something people could guess just by looking at it.
If you follow the above steps, you’ll find that your store attracts more people and turns a larger amount of them into customers, too. These instructions may seem simple, but they’ve also been proven to work.