Sportspower Elizabeth is a new concept store introduced by Zorich Group, representing a bold new direction for the brand. The new in-store design incorporates dark black finishes with LED lighting and signage, creating an edgy, industrial theme to appeal to a young and motivated, sports oriented demographic.

ADP Store Fixtures assisted the Zorich Group design team from the early stages of the concept design. This enabled us to provide solutions that achieved maximum impact and complemented the overall theme, whilst achieving effective stock merchandising outcomes and flexibility to adjust to future needs.

ADP Store Fixtures provided a range of standard wall and floor merchandising systems available from our range, with all componentry powdercoated black to specification. In addition, our in-house fabrication division created customised large mobile display units for the floor area. These units incorporated stylish perforated mesh infill panels, and allowed for both shelf and hangsell capabilities.

A large shoe display area at the rear of the shop was created using ADP ‘PUC’ fittings, attached to custom MDF panels finished in a black honeycomb pattern.

Products Supplied

• ADP Slotted Post Wall Clothing Display
• ADP Mobile H-Frame Display Racks
• ADP Custom Mobile Display Units with Mesh Infill Panels
• ADP ‘PUC’ System Shoe Wall with Custom Black MDF Wall Panelling
• Mobile Clothing Racks and Accessories.