Fashion shops are unique. The fittings that you choose need to have purpose, but they also have to look as good as the clothes that will be on them. There is a lot more to setting up shop than just finding fixtures that “work”. You can find fittings that work for you and make your store a bigger success than you thought. All it takes is a little time to explore the options for shop fittings.
First Things First: Branding and Mood
It’s a toss-up between what’s most important when it comes to the mood of your shop and the branding of your company. Therefore, you’ll need to consider them both as priorities when choosing the fittings for your shop. There are high-end racks that look more exclusive, industrial shelves that create a modern look, and everything in between. You can even find comfortable tables and shelves that create a home-like feel in your shop, if that’s the mood that you want to create.
In a fashion shop, people need room to move around and see how things look. Think of when you go shopping. When you pull something off the rack, you want to hold it up and get a good look at it without having to go all the way to the changing room. Sometimes, you’re in a smaller shop where there isn’t a changing room– in this case you’d need the space even more.
Try to create a layout that leaves plenty of room for merchandise, but also plenty of room for your customers. Visit your favourite shops and look around at how they’re set up. Take inspiration from things you like, but also be sure to note things that don’t work or layouts that aren’t as effective. Since it’s hard to visualise a space of your own, seeing how others do it can help you find the perfect fit.
Wall shelves and tables are great for both space and clothing displays. The tables can be easily moved or rearranged, and wall shelves take up minimal space. Plus, both offer a solid surface that’s great for displays.
The Bottom Line
Make sure that you’re looking at theft reduction when setting up shop, as well. Consider display cases for high-dollar or high-theft items. Choose versatile fixtures that will grow with your shop, and make sure that you combine practicality with style to get the best look from your new shop fittings.