In 2020, shopping in person is much different than it has ever been before. Now that customers have experienced the convenience of online shopping and the personal attention that comes with being the “only shopper” in their virtual world, the way that people visit traditional retail shops is changing. Shop fittings are still a functional necessity for any store, but they can be so much more than that. Keep reading to find out how to make 2020 the year that you capitalise on your shop fittings and displays.
Interactive Displays Are Ideal
People like to see, touch, and explore things before they buy them. If you keep everything under lock and key, it’s going to turn people away. Even in high-dollar stores where items have to be secured for the sake of insurance and theft prevention, there are still ways that you can create interactive displays with various shop fittings to show off the items that you have for sale. Take advantage of modern shop fitting retailers that are changing the way store displays are used.
Choose Fittings That Fit
One of the biggest problems is that people randomly buy displays and fixtures without checking them for a proper fit or to see if they actually showcase the particular merchandise being sold appropriately. It might seem like you can just buy a hanging rack or display case and then figure out how to make your merchandise fit. This is fine, but it’s not going to give you the best look. Consider heading to a physical store or attending a local trade show to see how other shops are revolutionising the use of these displays in their own stores.
Digital Displays and More
Aside from standard shelving and fixtures, there are a number of new displays, including digitally-powered displays that showcase things better than ever before. Take advantage of this technology and connect with your shoppers in a way that they thrive one: electronics and digital technology. Make sure that you’re putting yourself in the shoes of the shopper when you are creating your new displays and even purchasing fittings for your store. That way, you’ll always know that you’re staying on trend and giving shoppers what they want.
Shop fittings are as diverse as the shops that need them. For 2020, that means a chance for shop owners to customise their stores more than ever before and create a great interactive experience that keeps customers coming back for more.