When you buy shop fittings in Perth for your store, you need more than just a few shelves and racks. Shopping for the bare essentials will give you places to put your merchandise, but it won’t help you much with your visual merchandising. That’s why it pays to get a professional shop fit out done so that you can create a comfortable and inviting space where customers will want to spend more time and make more purchases.
Numerous studies have shown that when customers feel welcome to browse and when they feel comfortable in a shop, they’re more likely to make purchases, and professional shopfitters in Perth can help you achieve the perfect look and feel for your shop to help your customers feel more at home. Not only that, but with the right shop fittings and layout, your store’s visual merchandising could increase the likelihood that customers will buy more items, rather than just coming in for one thing and leaving. Of course, if you’re going to pay for a shop fit out, you’ll want to know that you’re getting quality work. For your next shop fit out, look for these essential things.
Shed Some Light on the Subject
Shop fitting isn’t just about shelves, racks, and hangers. It’s about displaying products and showing customers what they’ll be getting when they purchase them. Thus, lighting is absolutely essential. A beautiful display can look completely dull and boring under normal shop lights, but add the right accent lighting, and it’ll look amazing and really draw customers in.
Clear Pathways and Easy Access
When you enter the store, what do you see and where should you go? Your customers should easily be able to identify entrances, exits, different sections, dressing rooms, etc. If a customer walks in the front door and has to stop for longer than it takes to quickly survey the shop, you’re in trouble. You want them to have easy, clear access to the whole store and to see where they want to go immediately.
Shopping Baskets in Clear View
Along the same lines, you want to make it easy for your customers to shop at their leisure and carry items with them throughout the store. Providing shopping baskets is incredibly helpful and will encourage customers to linger longer, accessorize, and consider what else they might be missing, rather than feeling like their hands are full and they’re just ready to leave.
Display a Few Key Products Near Your Sales Counters
Customers often forget to pick up one or two small items while they’re shopping, but by the time they get to the sales counter, even if they realise they’ve forgotten something, they aren’t likely to go back for it. However, if it’s right up front in a display by the counter, they’ll be able to conveniently grab it and add it to their purchase with no problem.
The Perfect Mood
Finally, expert shopfitters in Perth will be able to create the perfect mood for your store. Walking in, customers will feel relaxed and positive. Your displays and layout will make them feel calm and good about the products they’re purchasing. Make sure that you feel this way when you walk through the front door, and you’ll be sure to get more sales and better customer satisfaction in very little time.
With these five details, you’ll be on your way to a shop fit out that will do wonders for your store. Your customers will not only feel comfortable spending time there, making them more likely to buy more products, but they’ll also want to come back more often, as well, to see what new items you’ve brought in. Follow these tips and get the best shop fit out possible!