As a shopfitter in Perth, we understand the importance of using colour in visual merchandising displays. The effective use of colours not only looks striking, but it will also affect the way your customers think, encouraging them to understand your brand and the story you’re trying to tell with your visual displays. To understand the effect colours have on shoppers, please continue reading!
Colours Look Red Hot!
The use of colour in your visual merchandising displays will attract the attention of your customers! The use of colour blocking and effective background colours will draw the eye, encouraging customers to enter your shop and look at your products. Imagine a fashion shop displaying a beautiful, white dress in it’s front window. The use of a striking background colour, such as sunburnt orange, will encourage customers to focus on the only item in the window which contrasts with the background, the pristine white dress!
Don’t Feel Blue
Colours, like music, have the ability to evoke an emotional response in your customers. You can use colours in your visual merchandising displays to tell a story, and encourage your customers to understand and emotionally react to the story you’re trying to tell. For example, if you are a shop which sells bath products, the use of soothing greens and blues will create a feeling of tranquility and calm, encouraging your customers to associate your products with a relaxing bath after a long day at work.
Green Makes me Think of you
Colours are a great way to draw associations between your products and the industry you’re representing. Businesses can use these culturally entrenched associations to enhance their visual merchandising displays. For example, if your shop sells health food and other health products, the use of green in your visual merchandising displays will encourage your customers to associate your brand with growth and vitality.