Getting into the retail world and being a success is about far more than just having the right products and a good location. It also has to do with the overall design of your store and the displays you have in the store. This is true whether you are in traditional store setting, a boutique retail store or a pop-up shop. Your retail space needs to be efficient and productive so you can maximize the sales per square foot.
How do you do this? You need to think visually. It is easier than you might think, and the following tips will help you.
Consider the Customer
This is a natural first step. You need to think like the customer when you are creating your displays in the store. Know who your target customer is for the products you are selling. This goes beyond just knowing the demographics, such as the age, gender, and level of education. You want to think about the psychology of the buyers, and you want to learn more about their lifestyles. This can allow you to create designs that will appeal to your perfect customers.
Find the Inspiration
One of the great things about living in the Internet age is the fact that you do not have to wait for the muse to bless you with a perfect display idea. Instead, you can find inspiration in other locations, such as sites like Pinterest. You never want to copy what others are doing for your display, naturally. Instead, you want to use it as inspiration, a jumping off point that you can then work into your brand and make your own.
Engage the Senses
Remember that people have more than just one sense when they are visiting your store. While the visual aspect of the display is certainly important, it is only one aspect, as it only touches on one of the senses. Think about the others.
The music that you play in the store can influence your customers. Again, think about your customers and the products you are selling to choose the appropriate type of music for the store. In some cases, piano music is right. For others, AC/DC or Motorhead could be more appropriate.
Think about the items you sell and your store and think of the ways that you can potentially include the other senses – taste, touch, and smell. For example, allowing the customers to touch the products they might buy gives them a tactile feel and it literally puts the products in their hands. It can be a great selling tool.
Do Not Stagnate
Once you have the perfect displays set up for your store, you can enjoy the success they have… for a while. However, you cannot rely on the same displays season after season. You need to be capable of changing things and keeping them nice and fresh for the customers. Change things out, change your focus, and keep on developing new and interesting displays.
When you put in the effort with your displays, you will find that they can provide your stores with more visual interest, and they can provide you with greater profits.